Global creative agency Jelingu commissioned Souvid Datta to direct a slate of film content for Loulou's Kitchen, a premiere cooking schools in Jeddah, Saudi Arabia.
The episodic content produced included recipe videos, promotional advertisements and a branded documentary short.
Louloua El Ezzah is a professional celebrity chef and pioneering home-based culinary instructor in Jeddah.
Through training women and girls in traditional and modern forms of participatory cooking, she aims to reinvigorate cultural appreciation for family-life and shared experiences through food.
A sample of this content can be viewed below.
Self-Shooting Director & Editor
Managing Director @ Jelingu
Food Stylist & Art Director
Reem Al Assal