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JELINGU / Loulou's Kitchen

Global creative agency Jelingu commissioned Souvid Datta to direct a slate of film content for Loulou's Kitchen, a premiere cooking schools in Jeddah, Saudi Arabia.

The episodic content produced included recipe videos, promotional advertisements and a branded documentary short.

Louloua El Ezzah is a professional celebrity chef and pioneering home-based culinary instructor in Jeddah.

Through training women and girls in traditional and modern forms of participatory cooking, she aims to reinvigorate cultural appreciation for family-life and shared experiences through food.

A sample of this content can be viewed below.


Self-Shooting Director & Editor
Managing Director @ Jelingu
Arabic Editor
Food Stylist & Art Director
Production Assistant

Souvid Datta
Tiwa Williams
Mohammed Alorayed
Reem Al Assal
Amnah Mahdaly