© Just Be Nice Studios MMXXII

LUZIA - Keep moving


Cirque du Soleil reached out with a video brief to announce the return run of their show Luzia, at London's Royal Albert Hall in 2022. The brief was also envisioned as a testament to the struggles and resilience of artists throughout the COVID-19 pandemic with the forced closures of theatres and performing companies across the world.

At RDContent, I was tasked with leading a creative response. Focusing on a character-led story - following Shelli Epstein, a lead Luzia performer and mesmerising Russian Swing artist - I aligned with the client's vision for dream-like aesthetics with Luzia-specific motifs of a butterfly, and a tightly scripted voiceover-led treatment for the film. Over the course of two days, we covered Shelli's rehearsal routine, recreations of her lockdown experience, and a triumphant return to the stage.

The clients were overwhelmingly encouraged by the resulting film, which went on to play a central role in the show's marketing campaign and Cirque's return to live performances across the world.


Writer & Director
Director of Photography
1st AC
Sound Engineer
Commissioned by
Account Manager
Executive Producer

Souvid Datta
Anisha Sehmi
Helen Everett
Carter Hewlett
Rob Hayward
Michael Dawson
Kerem Aksoy
Marcus Thistleton
Ben Rahman
Kerr Nimo